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How To Discover Your Niche As A Brand New Freelance Writer

And the 7 questions you must ask yourself first…

Photo via Unsplash

Writing is a profession where your ability to express information in written form comes primarily from experience. A niche, or your specialty, is generally an area where you have expertise.

You can choose to become an expert in one specific field, which will allow you to gain access and knowledge that others might not have. A super simple example would be my trained profession: Nursing. After I graduated, sat for, and passed my boards, I could put the “R.N.” after my name. Like many new nurses, I worked on a very general type of unit. It was there that I was exposed to specialties and sub-specialties and the variety of nursing I could practice in.

After a bit of experience, I gravitated towards the Emergency Department, and that became my passion and my specialty. Or, in writers parlance, my niche.

The larger message is that while I was the product of a very general “nursing” school, it wasn’t until later that I indeed found my area or my niche.

It’s perfectly fine to not niche down in the beginning and to be an expansive and inclusive writer, but dollars to donuts says that you’ll eventually find that sweet spot where your words sparkle.

It could be you wrote about the “Top 10 Best Pizza Joints,” and you now love writing about food. Maybe it was a freelance gig where you wrote about Norwegian travel spots, and now travel and leisure is your jam.

Or perhaps you’re brand new to writing and have heard that phrase, “there are riches in the niches,” and still don’t know what lights your pen on fire.

Don’t sweat it, and certainly don’t force it. The following seven questions may be just what you’ve been looking for.

Negative rampart. It shouldn’t be a prime concern when you’re flying outta the starting gate. The main driver should be working with your first clients and delivering some stellar work to them.

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