A ClimateTech Founder in Arkansas

I am the co-founder & CEO at Connect Earth. We empower banks and fintechs to engage customers by helping them track their carbon footprint, directly in their banking app, based on their spending. As…

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5 Steps to Kickstarting Your Employee Benefits Scheme

1. Have a detailed plan in place
Start by doing your research and homework both internally and externally, the more groundwork you do in the beginning the better foot you’ll begin with. Internally, decide what type of employee benefits programme you’d like to implement, be it a simple discounts scheme or a comprehensive package including salary sacrifice options and wellbeing add-ons. There are a lot of providers in the market, so discuss all options to see what best matches your business goals and objectives. In addition, check the resources you have on hand for implementation, ongoing customer care and technological support. The type of platform you choose is a crucial decision, as this will dictate the offers and discounts your team will have access to, so interview your team, see what appeals to them, ensure the scheme is geographically well-suited to all offices and the savings are relevant and attractive.

5. Engagement monitoring
Keep an eye on engagement levels and registrations to understand how the platform is performing and how your team are interacting. It’s important to know if the offers are resonating with your team and what offers are most commonly used. If you have a predominately male workforce, it’ll be interesting to see if more car and technology offers are taken advantage of for example. You can also monitor the spending of your employees on cashback and e-vouchers vs the savings they may make. You can see buying behaviours and analyze spending patterns and can speak to your benefits provider to see if more of a certain type of offer should be added. In addition, doing anonymous surveys and questionnaires about the benefits and savings may be a useful exercise to ensure you’re getting bang for your buck and your team the most engaged they can be.

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