Tips for Organizing Website Content

No matter your business, service, or purpose of your website, it should go without saying that there are certain pages that every website should have. These pages will set the stage for how the rest of your content should be organized. Consider these pages as the foundation of your site and your additional content.

Each service you provide, each product you sell, each subject matter you report on (if you’re a media site), should have its own landing page. Think of your website content like the products available in a large hardware store. Tools, lighting, garden, and indoor plumbing each have their own aisle. And within each aisle, each type of product has its own spot.

So, while you would find wrenches, hammers, and drills all located on the aisle for tools, hammers would be grouped separately from wrenches and drills. Grouping and organizing your content in the same sort of manner makes the UX of your website friendlier and more pleasant. If you walked into a large hardware store and found hammers in the aisle for indoor plumbing and drills located in the garden section, wouldn’t you get frustrated and leave the store? You’d probably never return, too. When a customer encounters a bad experience, they feel betrayed and as though their time has been wasted. Don’t do this to your website visitors. The best way to make them feel welcomed (and encourage them to return) is to help them consume your content in a simple, easy-to-navigate manner.

In the hardware store example, “tools” would be the header. It’s the main grouping or category for a myriad of subcategories that fall beneath it. For a media site, “current events” would be a typical header. On a nonprofit website, “volunteer opportunities” is a usual header. Headers act as headlines and allow your website visitors to instantly find the information they seek in the most obvious manner. When it comes to website UX, making things obvious is a good thing.

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