ONE OF THE WAYS TO AVOID DEPRESSION AS AN ENTREPRENEUR.

Dear Entrepreneur,

Last week Dotun was at the verge of depression, because his business was not doing so good but then he got a job offer running into Millions of naira (This was going to be his biggest sales so far). He bargained with the client but they reached a stalemate on pricing. If he agrees to all their terms and price, he will barely make 1% margin on the job. Despite the fact that he really needs it, he had to turn them down, that was the easy part.

The hard part was living with that decision. He beat himself up to the verge of depression. Mercifully, Ope came to visit and they started to discuss about the struggles and challenges they face as entrepreneurs. Dotun shared his predicament, Ope laughed and told Dotun he had made the right decision citing many examples from his own experiences and those of others he knows. Dotun started to feel the sun shine on his face again and then he received a call from the client saying they had changed their terms, “we found out that what we proposed won’t work after working with another vendor.” He got the job though a smaller portion of it and it was still his biggest sales.

There will be many dark times in your entrepreneurial journey, where it seems like the sun won’t come out, you must not give up but above all you must have a network of people who are in the same space, who have walked that path to help you through the journey before the morning comes. We humans are social beings, it is easier for us to go through things knowing that it is common to all.

Being part of a community is of the essence. A community of entrepreneurs where you can compare prices, share experiences, grow together, maximize each other’s networks, and learn together and so on. It will save one both time and effort because you are employing the power of synergy. You will get things done faster within the community.

You have to be deliberate in choosing this community, look for entrepreneurs who believe in the same thing you do, whose core values align with yours, who are in it for the long haul (There is no need starting if you are just there to see how it goes).

You can build this support system by attending networking meeting, reaching out to them directly via any social media platform, attending events centered on entrepreneurship. You have to give value to the community, be an active part and the community will take care of you. There is no free lunch in Freetown, you must also be a person that gives value.

Dotun was saved from depression at that time because he confided in Ope, largely due to the fact that entrepreneurs do not bottle things up, rather they share it with a trusted member of the community, because it is in talking about it that will open your eyes to the solutions that abound.

I have to go watch Avengers: The end game with Biodun now, talk to you later.

Your Friend on this entrepreneurial journey,

Oluwaseun Akuavi

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